Light Up Your Marketing Efforts By Focussing On The Jobs To Be Done

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Harvard marketing professor Ted Levitt famously said that “people don’t want to buy a quarter-inch drill. They want a quarter inch hole.”

This notion is not lost on us at KMG. At heart, we are less marketers than we are relationship-builders, data scientists, problem solvers. So while these concepts weren't altogether new, they give us a wonderful framework to think about how we deliver value to our clients.