Meet me on The Boulevard
In the heart of St. Louis is a lifestyle destination unlike any other. A Chicago-based developer engaged Kaleidoscope Management group to provide strategic marketing support for their mixed-use commercial real estate development.
In less than one year, KMG achieved significant gains on the client’s social media platforms. KMG's content is closely aligned with the client’s business goals (tenant retention, attract a certain number of new tenants, residents and customers) and is integrated with the client’s brand across all other channels (web, print, out of home).
3,000% increase in followers in 9 months (organic, unpaid)
Implemented new Stories Highlights feature
Establish signature events (Boogie on The Boulevard, Farmers Market, Photos with Santa) as a way to drive traffic to the center as well as provide additional social media content
Since KMG took over the client's Facebook account, the engagement rate (rates of individuals commenting, liking, sharing or clicking a post) has seen a four-fold increase. This is in spite of strict, pay-to-play algorithm changes and a modest ad budget.
• 127% increase in profile visits in 9 months
An Integrated Approach
These social media results were fueled, in large part by the integrated approach KMG adopted, including a redesign of the leasing brochure, the website, rebranding of the residences and producing breakthrough videos for use in RFPs by the developer.