Hospitality Client: Leveraging Influencers On Social Media
Secured 50+ influencer visits to the property in one year, resulting in an estimated 1.1 mm impressions.
14 of these influences stayed overnight and, based on the experience we curated for them, did follow up coverage on their blogs and social media channels.
Hosted 3 on-property influencer events which generated an estimated reach of more than 300,000; The Chase was trending on Twitter by the end of the two events.
Frequent “Book Now” campaigns on room promotions for Fall & Holiday specials generated an average of 365 additional link clicks to the reservations page.
A “My Chase Wedding” Bridal Campaign resulted in 428 conversions to The Chase website bridal page in one month to drive lead generation & generated over 137,000 overall impressions. This was achieved with extremely nominal ad spend.
The STAR report showed year-over-year increase in booking by 46% while during the same period, the competitor set went down 10%.
Since KMG took over the client’s Facebook account, the post reach has increased by 900%. Additionally, on this platform we were able to achieve a 14 percent increase in followers.
In just one year, we saw an increase of 107% for followers on this platform.