Media Relations & Reputation Management

We leverage strong relationships with media and influencers to manage the reputation of our clients’ brands. 

  • Engage social media influencers and the right content strategy for maximum impact and ROI.

  • Plan and coordinate paid media opportunities  with strategic development and placement of multimedia advertising buys.

Hospitality: Leveraging Influencers on Social Media

  • Secured 50+ influencer visits to the property in one year, resulting in an estimated 1.1 mm impressions.

  • Hosted 3 on-property influencer events which generated an estimated reach of more than 300,000; The Chase was trending on Twitter by the end of the two events.

  • Frequent “Book Now” campaigns on room promotions for Fall & Holiday specials generated an average of 365 additional link clicks to the reservations page.

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Real Estate: Influencer Support for Special Events

The Boulevard, in conjunction with Tower Grove Farmers Market, hosted a special Holiday Market. KMG began promoting the event a month before market date with a boosted facebook event, key features on local calendars, social posts on the client’s channels, out-of-home advertising and by engaging a local influencer to attend and cover the event on her social channels. 

Results: As a result of KMG’s integrated efforts in promoting this event, the market reached 182,000+ individuals, received 11,000+ RSVPs with an estimated attendance of 5,000 shoppers

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Wine & Spirits Distributor: Swift Media Push in Regional Market

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With one week’s notice, KMG launched a regional media campaign for a client’s social responsibility initiative, Safe Home After Every Occasion, partnering with Lyft to offer free, safe rides timed with the University of Missouri’s Homecoming weekend.

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Results: With one week’s notice, KMG launched a regional media campaign for a client’s social Media push and received major traditional media coverage in both Columbia and St. Louis outlets, as well as social media engagement, resulting in 1,810,704+ impressions.

Nonprofit: National Media Relations

In 2017, KMG launched a local and national media campaign for the World Chess Hall of Fame, a cultural destination that has welcomed over 70,000 visitors since it was founded in 2011. We developed, in collaboration with the client, unique editorial angles to pitch for maximum reach.


Results: By October 2017, our estimated reach was 28 million impressions (ad equivalency: $220,000). Coverage included prominent publications including Forbes & Women’s Wear Daily, and locally it was covered by KSDK (twice), KMOV, Post-Dispatch and Town & Style, among others.

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The Lens

KMG’s Newsletter: a quick roundup of wisdom on a handful of marketing-related questions we have recently asked ourselves or been asked by clients.