Media Relations & Reputation Management
We leverage strong relationships with media and influencers to manage the reputation of our clients’ brands.
Engage social media influencers and the right content strategy for maximum impact and ROI.
Plan and coordinate paid media opportunities with strategic development and placement of multimedia advertising buys.
Hospitality: Leveraging Influencers on Social Media
Secured 50+ influencer visits to the property in one year, resulting in an estimated 1.1 mm impressions.
Hosted 3 on-property influencer events which generated an estimated reach of more than 300,000; The Chase was trending on Twitter by the end of the two events.
Frequent “Book Now” campaigns on room promotions for Fall & Holiday specials generated an average of 365 additional link clicks to the reservations page.
Real Estate: Influencer Support for Special Events
The Boulevard, in conjunction with Tower Grove Farmers Market, hosted a special Holiday Market. KMG began promoting the event a month before market date with a boosted facebook event, key features on local calendars, social posts on the client’s channels, out-of-home advertising and by engaging a local influencer to attend and cover the event on her social channels.
Results: As a result of KMG’s integrated efforts in promoting this event, the market reached 182,000+ individuals, received 11,000+ RSVPs with an estimated attendance of 5,000 shoppers.
Wine & Spirits Distributor: Swift Media Push in Regional Market
With one week’s notice, KMG launched a regional media campaign for a client’s social responsibility initiative, Safe Home After Every Occasion, partnering with Lyft to offer free, safe rides timed with the University of Missouri’s Homecoming weekend.
Results: With one week’s notice, KMG launched a regional media campaign for a client’s social Media push and received major traditional media coverage in both Columbia and St. Louis outlets, as well as social media engagement, resulting in 1,810,704+ impressions.
Nonprofit: National Media Relations
In 2017, KMG launched a local and national media campaign for the World Chess Hall of Fame, a cultural destination that has welcomed over 70,000 visitors since it was founded in 2011. We developed, in collaboration with the client, unique editorial angles to pitch for maximum reach.
Results: By October 2017, our estimated reach was 28 million impressions (ad equivalency: $220,000). Coverage included prominent publications including Forbes & Women’s Wear Daily, and locally it was covered by KSDK (twice), KMOV, Post-Dispatch and Town & Style, among others.
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KMG’s Newsletter: a quick roundup of wisdom on a handful of marketing-related questions we have recently asked ourselves or been asked by clients.