Strategic Marketing Leadership
A good project manager is hard to find. We keep the trains running on time and under budget.
Serve as an account executive for the client to ensure smooth delivery of project goals.
Establish key financial targets, milestones and align communications objectives to business objectives.
Use real-time data to measure our success and provide research and analytics capabilities to help companies inform, monitor and evaluate marketing campaigns.
Healthcare: Internal Communications Strategy & Leadership
KMG was retained by a Fortune 100 healthcare company to provide strategic leadership to the internal, corporate communications team.
Working closely with the communications team, KMG helped refine messaging and generate content for internal newsletters, all-employee meetings and additional communications with key stakeholders.
KMG managed administrative and communications-related activities pertaining to the management and oversight of community giving and events for the corporation’s charitable foundation.
As an embedded partner with intimate knowledge of the company’s day-to-day operations, KMG was poised to be a true extension of the internal marketing team.
KMG provided the security and flexibility for internal leadership to shift focus without worrying about projects moving towards the finish line.
Technology: Strategic Marketing Leadership
1904labs, a technology provider that partners with clients to build cloud-based software and data solutions, retained KMG to serve as a fractional CMO for the organization.
KMG defined the investment of a strong marketing strategy for the client and led the efforts to develop and implement a new marketing plan.
KMG’s efforts included the development of new case studies featuring client work to be used for attracting new business and engaging key stakeholders.
Real Estate: Elevating a Lifestyle Brand
KMG initiated, planned and marketed several events designed to attract shoppers and enhance the The Boulevard image including a popular weekend farmers market, a summer concert series, holiday market and more.
KMG created signage to advertise the new events throughout the center in addition to promoting The Boulevard’s lifestyle brand on social media.
These popular events drew thousands of customers to the center.
Real Estate: The Residences at The Boulevard
The existing Allegro name and logo were inconsistent with the center’s updated branding and modern, lifestyle identity. The KMG team set out to create a new identity for the apartments.
Following the rebrand of The Residences at The Boulevard, the redesign of the display units and the creation of a compelling leasing document, the apartments achieved no-vacancy status. This represents a significant increase in the number of units leased over this time last year.
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KMG’s Newsletter: a quick roundup of wisdom on a handful of marketing-related questions we have recently asked ourselves or been asked by clients.