Sue McCollum, Chair and CEO of Major Brands, a St. Louis beer, wine and liquor distributor, and the only female CEO of a distributor in the country, created a limited-edition Maker’s Mark Private Select bourbon to benefit local nonprofits. Demonstrating creative philanthropy, McCollum brought together seven female leaders to create a unique blend of Private Select Maker’s Mark bourbon. The blend yielded approximately 200 bottles which were sold to benefit four nonprofits: Big Brothers Big Sisters of Eastern Missouri, Contemporary Art Museum St. Louis, Forest Park Forever and the Saint Louis Fashion Fund.
Major Brands enlisted Kaleidoscope Management Group (KMG) to provide strategic marketing support for the project. KMG partnered with the distributor to develop social media content and promotional materials as well as to provide strategic leadership around donor and media outreach.