Digital Marketing Manager
Employment Type: Full-time
KMG is seeking a Digital Marketing Manager with experience in project management and developing and executing email marketing, organic social media campaigns and paid social media advertising. The Digital Marketing Manager will be responsible for developing compelling content aligned with our clients’ business objectives. These include: email marketing campaigns, social media content calendars and strategic social ad buys. This role will serve as support for KMG’s internal team as well as a client liaison while helping develop strategy, implement marketing tactics and oversee reporting.
This job offers an employee-led, hybrid approach between in-person and remote.
Key Responsibilities
Lead and execute engaging social media content strategy, including development of compelling monthly social media content calendars that inform and engage our clients’ target audiences with an eye for measurable results
Coordinate and execute email marketing campaigns through preferred client relationship management (CRM) software (i.e. Mailchimp, Hubspot) to optimize ROI
Maintain an active presence on client social media channels including community management, message response and other real-time monitoring
Support in preparation of client materials, including agendas, meeting recaps and presentations
Oversee and develop digital ad campaigns including objectives, target audiences and budget
Develop monthly analytics reports and dashboards for client to measure performance
Key Requirements
Bachelor's degree or higher in a relevant field
3-5 years relevant job experience in strategic marketing and/or communications
An excellent project manager who is extremely detail oriented and organized
Proficiency in Social Media (Facebook, Instagram, Twitter, LinkedIn), Paid Advertising (Facebook Ad Manager, Google Ads), Google/Microsoft Business Suite
Preferred experience with CRM Manager (Hubspot, Mailchimp), Web Design/Analytics (Squarespace, Google Analytics) and Graphic Design (Canva, Adobe Creative Suite)