Mixed-Use &
Multifamily Residential
A New Angle on Social Media Marketing for Property Managers
Almost ¾ of Americans are on social media. And more than half of these users research products and services on social media before making a purchase. For apartment seekers, the same logic holds true. Social media is the new business card. It’s the new billboard. It’s the new first impression a potential resident has with your brand.
At Kaleidoscope Management Group, we help our clients use social media and other digital marketing tools to connect with potential tenants, showcase their properties and ultimately lease more space at scale.
We help our clients drive leasing activity online.
We harness the power of the latest technology to convert digital traffic into leads.
Our Work
Dunlop House
Following two successful decades in business, Dunlop House, a leading assisted living and memory care community in Colonial Heights, VA, enlisted KMG to provide marketing & communications support, including the development of a new website, at an extremely critical juncture for the business.
Results at a Glance:
Throughout our work with Dunlop House, the community has seen a 21% increase in overall occupancy, received 350+ leads through our digital platforms and seen significant growth in audience size and engagement on Social Media.
Tesson Ridge
KMG was retained by Propper Construction Services to develop branding, a website and related collateral for their Tesson Ridge development, support with the St. Louis County planning & zoning process and communicate with key stakeholders – including interested buyers/renters – at key project milestones.
Results at a Glance:
Our materials and outreach facilitated 230+ leads and significant pre-sale activity, including deposits on 1/3 of Villas on the first day the sales office opened.
The York House
KMG developed a new, user-friendly website to help drive leasing activity with a new branding & marketing strategy for a luxury residential property in the heart of the historic Central West End neighborhood.
Results at a Glance:
Following our work on updated print collateral, prospect communication and website, the property reduced vacancy by more than 75% prior to the property being sold to 2B in 2022.