The Preston’s Grand Opening
The Preston enlisted KMG to provide strategic marketing support around the opening of their new restaurant in the iconic Chase Park Plaza. Our efforts included social media activation, the development of a Media and influencer Guest List for the opening event, and media outreach.
KMG’s strategic media campaign, in combination with private tasting dinners for food editors & target corporate groups, resulted in strong follow-up coverage and business, respectively, for The Preston and The Chase.
Results
With 250+ guests in attendance at the opening event, strong media coverage & several influencer dinners and tastings, the marketing media relations efforts were viewed as an overwhelming success.
Media Hits:
Executive Pastry Chef, David Laufer on Fox 2 St. Louis
Exclusive features in FEAST, Sauce, and other major,regional news networks
St. Louis Magazine, The 5 Hottest Dining Spots in St. Louis This March
Sauce Magazine, Blog Hit List: 6 must-try restaurants in March
Town & Style, Quick Bites: 2.24.16
Travel and Tour World, The Chase Park Plaza in St. Louis Offering 'Pick Your Perks' Group Promotion for 2016 Meetings
St. Louis Style Blog, THE PRESTON GRAND OPENING PARTY!- THE CHASE PARK PLAZA HOTEL
St. Louis Magazine, First Bite: The Preston
Alive Magazine Blog, How to Spend a Day in North CWE
FEAST Magazine, The Preston Combines New American Fare and Specialty Cocktails
Ladue News, The Preston's Grand Opening Soirée
The McGraw Show | KTRS, Cat Neville's Picks Of The Week: #1 The Preston