DUNLOP HOUSE ┆ COMMUNITY RECRUITMENT & ENGAGEMENT
Senior Living Community
Following two successful decades in business, Dunlop House, a leading assisted living and memory care community in Colonial Heights, VA, enlisted Kaleidoscope Management Group (KMG) to provide marketing & communications support at an extremely critical juncture for the business.
+21%
Increase in Occupancy
+$3M
Additional Revenue
Push Dunlop House on a trajectory towards full occupancy and build positive sentiment and awareness for the Dunlop House community.
KMG helped Dunlop House develop a comprehensive marketing strategy designed to foster leasing activity, maintain relationships with families and residents, and build positive sentiment and awareness for the Dunlop House community. This included bringing new life to their social media presence, developing a paid digital strategy, and creating a new website optimized to convert traffic into leads.
To date, KMG’s hard work, alongside the onsite leasing team, has resulted in a 21% increase in occupancy, this represents an additional $3,000,000 in revenue over the course of the leases.
