Oversee marketing program in collaboration with – and support of – internal team/resources.

Strategic consulting for messaging, events and leasing.

Regular meetings with key stakeholders to ensure alignment on goals and marketing progress.

Monthly marketing reports that reflect the health of the center.

Support with center events.

Develop digital strategy (key targets, audiences, content strategy, paid recommendation, influencer marketing, etc.).

Develop and execute on a monthly content calendar highlighting. tenants, center events, surrounding communities and leasing opportunities.

Create and execute seasonal campaigns such as: Black Friday Giveaways, Holiday Gift Ideas, Summer Concert Series, Mother’s Day, etc.

Post, monitor and engage with visitors across all social media channels (Facebook, Instagram and Twitter).

Strategically boost events and platforms with paid promotions.

Engagement and collaboration with social media influencers (photographers, bloggers, etc) as needed.

Communicate upcoming promotions and events with customer and tenant audiences through monthly e-newsletters.

Develop and execute on a text-marketing strategy, as relevant.

Produce, as needed, all event graphics for print, social media, signage

Design all advertisements.

Advise on and create branded materials for the center (signage, site plans, etc.).

Support with design and development of leasing materials.